Thoughts on branding, design, writing and life by Kevin Potts. Established 2003. Using Microsoft Word Templates for Structured Web Content 2013 02 12 By Here is our current content development process, which uses Microsoft Word templates to structure web page content: • The writers write the writing that needs to be written. • Those words are in a completely vanilla Word doc, complete with 12pt Times New Roman. That Word doc gets passed like the dutchie in a dorm room to all the subject matter experts, proofing samurai, brand enforcers and legal beagles obligated to review. ![]() ![]() This sometimes takes awhile, but all spirals of editorial purgatory eventually end, and once blessed, the content is flushed of tracked changed and comments. • The approved text is poured into a highly structured Word doc that contains myriad fields for the on-page content, metadata, organization cues, as well as production notes. This template acts as a self-contained FAQ for all things This Web Page. • That populated template is passed to the web production team, who grab their cigars and welding torches and update the website in a hail of sparks, electrical ozone smell and CMS fortitude. This seems complicated. And maybe less than ideal. ![]() ![]()
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